What is CRM?

CRM is a strategy for managing your organization’s relationships with customers and prospects. CRM software enables you to stay connected with them, streamline sales and enable post-sale processes and improve profitability.

The goal of CRM is simple – improving business. 

According to a report by Gartner, CRM became the largest software market in 2017 and it is growing rapidly.

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You know that there are challenges in front of customers over time. But I’m sure there is a question in your mind at this time, “Do I need a CRM?”

The rest of this article will answer the question.

There are three important aspects of your organization’s success:

  • Customer Details
  • sales management
  • After sales support

See the general scenario in each of them.

Customer Details:

Scenario 1: You do not have a consolidated, up-to-date database of your customers. Details are scattered in you and your vendor’s phone, or Excel sheet and Tally.

Scenario 2: One of you wants contact details of the customer. Because he can not find it, he asks you about it. Even you are not sure if those details are relevant because you updated them two years ago.

If your organization is missing a usable customer database, then it is an indication that you need a CRM system. This may sound like a small issue, but in the long run it will have far-reaching consequences.

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CRM software is a single place for storing all the important details of your customers. Not only contact numbers, but what they bought and when, how many conversations, they are with you, etc.