What is CRM?
CRM software is a single place for storing all the important details of your customers. Not only contact numbers, but what they bought and when, how many conversations, they are with you, etc.
For entrepreneurs, Ka-Ching of Cash Register has long been the voice of music. But today small registrar of small businesses can be connected to the computer through a “point-of-sale” (POS) system. These systems have increased popularity on traditional cash registers because they just do not sell. They provide important, real-time information about your list and customers. There is a standard-problem computer at the core of these systems, which is specially running POS software, usually with a cash drawer and receipt printer, and often with a code code scanner and a credit card reader. Sellers often pre-configure and sell these systems, or when your requirements increase, you can add these external devices. Typical cost may be less than $ 1,500.You know that there are challenges in front of customers over time. But I’m sure there is a question in your mind at this time, “Do I need a CRM?” The rest of this article will answer the question. There are three important aspects of your organization’s success:
- Customer Details
- sales management
- After sales support
See the general scenario in each of them. Customer Details: Scenario 1: You do not have a consolidated, up-to-date database of your customers. Details are scattered in you and your vendor’s phone, or Excel sheet and Tally. Scenario 2: One of you wants contact details of the customer. Because he can not find it, he asks you about it. Even you are not sure if those details are relevant because you updated them two years ago. If your organization is missing a usable customer database, then it is an indication that you need a CRM system. This may sound like a small issue, but in the long run it will have far-reaching consequences.